A B2B sneaker operator out of Hong Kong — and the home of Bull Kicks, the rescue-first brand giving factory-defect sneakers a second life.
Our flagship sneaker label. Built on the same analytics engine that powers the rest of the house.
We move sneakers at scale for retailers, distributors and brands across six markets. Wholesale, consignment, cross-border — one Hong Kong partner.
Factory defects. Overstock. Unsold drops. We rescue what would have been waste and sell it on as Bull Kicks — honest pricing, honest story.
Every pair we rescue is one less in a landfill. LYRA exists to keep sneakers on feet — not in dumpsters. Sustainability is the business model.
// Stock & availability vary by season and market — brand names & logos belong to their respective owners.
LYRA is a Hong Kong–based B2B sneaker operator. We handle the unglamorous side of footwear — wholesale, consignment and cross-border logistics — for retailers, distributors and brands across six markets. And we run our own house label, Bull Kicks, the rescue-first brand giving imperfect and overstock sneakers a second life.
We move stock the way serious partners need it: authenticated, graded, and shipped on time. Hong Kong native and regionally fluent, LYRA is a single point of contact for sourcing, wholesale and cross-border fulfilment — so partners sell, not chase logistics.
Imperfect pairs, overstock and unsold drops shouldn't end up as waste. Through Bull Kicks we rescue them, grade them honestly, and put them back on feet at fair prices. Every pair sold is one less wasted — sustainability that pays for itself.
Founded in Hong Kong. LYRA is a B2B sneaker operator — we move stock for retailers, distributors and brands across the region, and we run our own house brand, Bull Kicks.
Bull Kicks is built on a simple idea: factory defects, overstock and unsold drops shouldn't end up in landfills. We rescue them, grade them honestly, and put them back on feet at fair prices. Every pair sold is one less wasted.
Every sneaker deserves a second life. We built Bull Kicks to give them one.
Wholesale, consignment, cross-border — we operate the unglamorous side of sneakers so retailers and brands don’t have to. Hong Kong native, regionally fluent.
Excess inventory. Dead stock. Unsold drops. We find them new homes — globally. Every pair rescued is one less in a landfill.
Bull Kicks is the proof: data and craft, side by side. Brands with something to say.
